The company has been promoted by Ms Anurradha Prasad, who is also the chairperson & Managing director of the company. She is a postgraduate in Political Science. Ms. Anurradha Prasad has been associated with television throughout her career. She has worked in many different positions in the industry, both behind the scenes as well as in front of the camera. She has been a member of CII and FICCI Entertainment Committee and also an executive member of Film Producers Guild of India and on the board of Uttaranchal Film Development Council.